Pop-Tarts Bowl 2025 Goes Viral Again as Edible Mascots Face Off and Get Eaten Live
Pop-Tarts Bowl 2025 Goes Viral Again as Edible Mascots Face Off and Get Eaten Live
The Pop-Tarts Bowl 2025 transforms college football into a viral food spectacle.
The Pop-Tarts Bowl has solidified its place as one of college football’s most talked-about and unique events. Since Pop-Tarts became the game’s headline sponsor in 2023, the bowl has transformed from a customary postseason clash to a popular cultural phenomenon, owing partly to its now-famous edible mascot tradition.
What began as a single Frosted Strawberry Pop-Tart mascot being placed into a massive toaster and devoured live on national television has evolved into a full-fledged fan experience. In 2025, the show will be larger than ever, with two competing edible mascot teams, live audience voting, and 24/7 social media coverage.
This year’s Pop-Tarts Bowl, dubbed “The People’s National Championship,” will pit Georgia Tech against Brigham Young on December 27. But for many spectators, the true stars aren’t the players on the field but the toaster pastries on the sidelin
Pop-Tarts Bowl 2025 Goes Viral Again as Edible Mascots Face Off and Are Eaten LiveMeet the 2025 Edible Mascot Teams.
This year’s mascot squads are Team Sprinkles and Team Swirls, each comprised of three famous Pop-Tart varieties. Protein Slammin’ Strawberry, Frosted Cherry, and Frosted Cookies & Crème make up Team Sprinkles, which comprises both classic favorites and bold new additions. On the other side, Team Swirls offers Frosted Chocolate Chip Cookie Dough, Frosted Wild Berry, and Frosted Hot Fudge Sundae, reintroducing familiar faces and fan favorites.
According to Pop-Tarts executives, going from one mascot to six is all about highlighting fan-favorite types while producing more outrageous situations that connect both online and in-stadium.
Fans decide on the ultimate sacrifice.
Fan engagement is one of the Pop-Tarts Bowl’s most engaging features. Leading up to the game, fans could vote via SMS to determine which mascot team would be “sacrificed.” However, the final disclosure—which team gets roasted and eaten—will not occur until the game is over and a winner is announced.
This practice has already resulted in memorable moments. In previous years, the Frosted Strawberry and Frosted Cinnamon Roll mascots met their demise following dramatic one-point victories, resulting in viral videos shared on social media.
How to Watch Mascots Live
Pop-Tarts responded to public demand by launching the first-ever Mascot Cam in 2025. This special live feed runs with the ABC broadcast and catches all of the mascot antics, from the entrances to the last toaster moment.
The Pop-Tarts Bowl has become a distinctly American sporting event, combining college football, food culture, and social media involvement to create an amazing experience of flavor, fun, and fandom.
